Crafting a better retail experience with Bevi at The Paper Store

• When it comes to a strong food and beverage amenity offering, The Paper Store found success by bringing in a Bevi machine.
• The custom beverage dispenser brings zero- and low-sugar flavors, functional enhancements, carbonation, and advanced carbon filtration together to pour drinks that taste as great as they hydrate.

The Paper Store is a Massachusetts-based owner and operator of specialty gift outlets, offering trendy apparel, accessories, books, and—in line with its namesake—stationary, from greeting cards to memo pads. 

This retail chain is especially popular in New England, where it was founded in 1964. New locations in Illinois and Florida are proof that the concept works beyond the northeastern U.S.; patrons are seeking thoughtful gifts and tasteful knickknacks this world over. 

Also consistent for shoppers near and far? Amenities as part of the retail experience. Make the store hospitable with lounge areas, offer free WiFi to all visitors, and make loyalty rewards as simple as entering your phone number at checkout. Some of these amenities may already be seen as standard operating procedure. That’s why The Paper Store went looking outside of the traditional box to provide a truly unique—but brand-related—experience. Enter: the Bevi machine, a leading connected beverage platform for commercial spaces, pouring drinks that are customizable in just about every way imaginable.

Takeaways

• The Bevi machine makes a “big difference” for the overall retail experience when shoppers visit The Paper Store
  
• Thanks to the Bevi machine, customers spend more time shopping at The Paper Store and are more interested in purchasing merchandise
  
• The Paper Store has seen more engagement and viral posts—especially with a younger audience—on their social media accounts when featuring the Bevi machine
  
• The Paper Store customers love the customizable features the Bevi machine offers for their beverages, including zero- and low-sugar flavors and enhancements
  
• The Bevi machine has driven an increase in foot-traffic from both new and returning customers and reinforced The Paper Store’s cherished brand

One of the most sought after amenities in shopping centers is an abundance of healthy dining options. As much as 20% of shopping center gross leasable area is now being occupied by food and beverage concepts, according to JLL's report on food and beverage leasing trends commissioned by ICSC and recent CoStar real estate data. While The Paper Store is primarily a retail space, it recognizes the need for food and beverage options—especially healthy ones—to attract and retain customers. That’s what makes the Bevi machine so valuable to their stores.

“The Bevi machine has really made our in-store experience unique,” Megan, a staff member at The Paper Store, shared. “It’s a part of our personality now. For other retailers thinking about adding Bevi machines to their stores, I would say 100%, go for it.”

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