The Orchard


The Orchard is a leading music, film, and video distribution company operating in over 40 markets worldwide. Offering comprehensive artist and label services, including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in a dynamic global industry.

Mike Petrovitch, who day-to-day goes by Mike P, has been with The Orchard for over eight years and in the music business for thirteen. As the Procurement and Administrative Services Manager, he is, in his words, “the go-to for everything except making the actual deal for the record label.”


The office, located in the heart of the East Village, is simultaneously high-tech and laid back. Mike P says that The Orchard does a lot for their employees because “employees are number one for us.” Everyone works really hard and The Orchard offers their employees fun high-tech perks to thank them. Their office has, among many things, state-of-the-art coffee machines, fresh fruit delivered every week, beer on tap, and even a classic arcade machine.

When Mike P started receiving complaints about their water options, he immediately sought out a solution. Employees wanted sparkling water so Mike P installed a water machine. Unfortunately, it often failed to work properly, resulting in frustrated and thirsty employees.

Around this time, Mike P was asked to look into getting a Bevi water dispenser for their office. They piloted the rollout with a stand-up machine and one countertop. “I hoped I was making the right decision,” he said, “and holy cow did I ever.”

They saved 30,000 bottles in the first month from one machine.


The Bevi machine fits in with the high-tech culture of The Orchard. As one of the first digital providers, The Orchard has stayed ahead of the curve in entertainment over the past two decades.

Employees at The Orchard think Bevi is fun, cool, and fits right in with the culture and the “what’s next” identity of the company. From the intuitive touchscreen interface to the ability to customize beverages, this high-tech perk is a conversation starter that goes beyond the standard water cooler chat.

The Bevi machine also just looks great. “The screen animations are off the hook, ingenious!” says Mike P. “When musicians and guests visit The Orchard, they always ask about the Bevi machine.”

From a facilities-perspective, adds Mike P, the Bevi machine’s footprint is “fantastic because it’s such a small machine. It’s not big and bulky like a vending machine.” He also loves that the water dispenser directly contacts Bevi technicians whenever service is needed. “The Bevi full-service is phenomenal.”

Want to learn more? Bevi is more than just a smart water cooler: learn more about our full line of Products, healthy Flavors and hassle-free Service here.

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