Last updated April 25, 2025. How the biggest drink brands got their start and the new beverage innovations trying to take them down.
At Bevi, we believe beverages are more than the bottles they come in.
They keep us healthy and hydrated, satisfy our cravings, and bring us together. A morning coffee. An afternoon water cooler break. An evening drink. The single-use bottle they come in might be a complete waste, but how these beverages are formulated speaks to our unique experiences, cultures, and preferences.
In the process of shaping what we drink, the brands behind these popular beverages shape how we see ourselves. That is why we’re exploring the rise of today’s most iconic drink brands, from fast-food cult classics to punk-rock canned water, in this Bevi editorial series.
As we detail their stories, we hope to inspire you to think more deeply about the choices you make at the fridge and the checkout counter. Or, at the very least, we hope you recognize how the iconic beverage you’re buying came to be.
Latest drink brands coverage
History of Starry soda and other lemon-lime sodas // Sprite has led the lemon-lime soda category for decades. What shot does Starry soda have at dethroning the king?
Poppi vs. OLIPOP: The rapid rise of better-for-you soda // Poppi soda and OLIPOP started as small-scale experiments. How did they make off with a soda category long dominated by Big Beverage?
Have a drink brand you’d like to see us profile? Send your ideas to hello@bevi.co and we’ll follow up if it looks like the right fit for this series.
Ryan Daly
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