Bevi CEO joins national leadership team guiding the $40B convenience services industry
Boston, MA | July 8th, 2025 — Cathy Lewenberg, CEO at Bevi, has been appointed to the Board of Directors for the National Automatic Merchandising Association (NAMA), the national trade group representing the $40 billion U.S. convenience services industry.
The appointment positions Lewenberg among a select group of industry leaders guiding national strategy for a sector that reaches more than 40 million consumers daily through micro markets, vending, coffee and pantry services, and unattended retail.
“I’m honored to join the NAMA Board of Directors and contribute to an organization that’s shaping the future of on-the-go food, beverage, and refreshment experiences. At Bevi, we’re focused on sustainability, innovation, and making it easy for people to stay hydrated. I’m excited to bring that perspective and more to NAMA as we work together to move the industry forward,” Cathy Lewenberg, CEO, Bevi.
With over two decades of diverse experience spanning the consumer, retail, health, and technology sectors, Lewenberg has a proven track record of scaling businesses through strategic vision, operational excellence, and a deep commitment to building outstanding teams and cultures. Lewenberg joined Bevi in September of 2024, and the company is poised to accelerate its growth under her leadership and continue its mission to make the world a better place, one sip at a time.
The 2025–2026 NAMA Board term officially began on July 1, 2025. Lewenberg joins a diverse group of operators, suppliers, and innovators working together to support NAMA’s advocacy, education, and member initiatives nationwide. To learn more about NAMA and its leadership visit: https://namanow.org/about/nama-board-of-directors.
About NAMA: NAMA represents the U.S. Convenience Services Industry, which contributes $40 billion to the U.S. economy. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 165,000 jobs for hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.
About Bevi: Bevi is a leading beverage company and designer of Smart Water Coolers(R) that provide filtered, flavored, sparkling, and functional water on demand. The company was founded in 2013 by graduates of MIT and Yale University who shared a vision to redesign the beverage supply chain and eliminate the need for single-use disposable water bottles. Since its founding, Bevi has raised over $160M in venture capital and saved nearly 1 billion bottles and cans from ending up in landfills. Thousands of Bevi machines are located throughout North America, the UK, and Ireland in the offices of businesses such as Uber, Netflix, and Amazon, and in amenity areas of residential apartment buildings run by leading property management firms like Greystar and Colliers. For more information, visit www.bevi.co.
Media Contact: bevi@webershandwick.com
Bevi staff
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